Linguistics
Mahsa Sadeghi
Abstract
Metaphors have a very essential role and importance in the system of the human mind and cognition. From the very beginning of the outbreak of the Coronavirus disease (Covid-19) to the present day, metaphors have played a significant role in the conceptualization of this illness and related issues. The ...
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Metaphors have a very essential role and importance in the system of the human mind and cognition. From the very beginning of the outbreak of the Coronavirus disease (Covid-19) to the present day, metaphors have played a significant role in the conceptualization of this illness and related issues. The aim of the present research is to investigate the metaphorical conceptualizations of Corona in the news headlines of domestic Persian-language media. The research data include 220 metaphorical expressions in the headlines extracted from the websites of four news agencies including Fars, ISNA, Tasnim, and Mehr. The Data were analyzed within the framework of Conceptual Metaphor Theory (Lakoff, 1987, 1993; Lakoff & Johnson, 1980, 1999) and the theory of image schemas (Johnson, 1987; Lakoff, 1987). The results show that the metaphors used to conceptualize the Corona can be divided into two main categories: Metaphors based on image schemas and metaphors separate from image schemas. In the formation of first metaphors, force schema plays a major role and can manifest as the schemas of war, natural forces, and football. In the formation of the second category of metaphors, the source domains of humans and animals as well as domains such as fire, shadow, and vehicle play a major role.
Mahsa Sadeghi
Abstract
Today, advertising plays an important role in human life and many aspects of the society’s activities; as a result, texts written in this field are of the same importance. From the viewpoint of functional linguistics, especially Halliday and Hassan’s Cohesion Theory (1976), one of the main ...
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Today, advertising plays an important role in human life and many aspects of the society’s activities; as a result, texts written in this field are of the same importance. From the viewpoint of functional linguistics, especially Halliday and Hassan’s Cohesion Theory (1976), one of the main factors of meaningfulness and effectiveness of a text is cohesion which is divided into three categories: grammatical, lexical, and conjunctional. It is expected that advertising texts, which are written with the purpose of persuading the target audience, have strong cohesive relations. Since food products are among the most necessary needs for human, the advertising for these products is of main importance for food industry producers. Due to the importance of cohesive and effective advertising texts as well as the key role of cohesive relations in these texts, the present research aims to investigate grammatical cohesive devices, in a selection of Persian and English media advertising texts (50 sample texts for each). The results show that reference and ellipsis are the most frequent cohesive devices in both English and Persian texts. It was also found that while the roles of the two are almost the same in the Persian texts, the role of reference is much more prominent than that of ellipsis in the English texts.
